Founder and CEO, Jerry Houston, leads off with the first Power Idea of 2018…EFFECTIVE LEADERSHIP IN THE 21ST CENTURY. As Jerry pondered this theme for the first quarter of the new year, he ran across an article that really caught his attention….Why?…because it is foundational to what will be required to win in the 21st Century.

Fortune magazine, in their September 15, 2017 issue, published an article based on the guiding precept that while the rules of engagement seem to be ever-changing, there are basic rules of moral leadership that have stood the test of time.


1. Have a Purpose
2. Inspire and Elevate Others
3. Animated by Courage and Patience
4. Keep Building Muscle

Have a Purpose

Moral leaders are driven by a purpose. More today than ever the millennial generation demands from their work that is worthy, valuable and noble – connected to human progress or the betterment of the world. Why do we do what we do. It is the Moral Leader’s job to help define the organizations purpose and to share that vision with everyone else in the organization.

Inspire and Elevate Others

Those with moral authority understands that what they can demand of others, and what they must inspire in them are two very different things. For example, we might be able to demand honesty as a value in the organization, but loyalty, by comparison, must be inspired. What should they be loyal to… the purpose, the mission or the vision of the organization? In order to accomplish the gaining of loyalty, decisions need to be made with the consideration of others, not just of self.

Animated by both Courage and Patience

Moral Leaders focus on doing the NEXT RIGHT THING, instead of the next thing right. It takes more than intelligence and competence, it takes courage. It takes courage to speak out about what is right, or what is a larger truth, especially when it creates risk for a leader. Courage alone isn’t enough. Think of patience as a way of extending trust to others by allowing them the chance to consider broader, longer-term outcomes of an action. Having moral authority empowers you and allows others to be loyal and follow your lead.

Keep Building Muscle

Moral Leaders continue to build muscle by wrestling with questions of right and wrong, fairness and justice and what works to serve others and what doesn’t. Their moral authority is enhanced when they frame issues by how their own actions impact the greater good of their team and their organization.

This is all an important part of the shared journey…especially in this 21st Century. It makes the world a better place, and makes your organization a part of realizing the kind of business community that matches the moral fiber of your team. That is a worthy journey indeed.