Competitive Advantage Part 2

October 21, 2013
Posted by: hpiadmin
Category: Power Ideas

There are many proven reasons to implement a sustainability strategy. Here are some that you may find of value for your organization:

Improving your profitability (doing good things in order to do well)
Existing or impending regulations
Your customers are (or will be) demanding it
Your competition is doing it and they look better as a result
Improving your corporate image
Reflection of your moral organizational values
You’ve identified specific incentives and financial returns
It’s easier to recruit top talent who share your values
It’s where the world is going and you don’t want to be left behind
You’ve identified new revenue streams or new business opportunities
It gets you to think outside the box – to be innovative
It’s a logical extension of existing efforts (process improvement, employee involvement, operating efficiencies, etc.)
You have a greater understanding of environmental needs
Sincere concern for the future and our children
Personal experiences
Improving employee morale and loyalty
Risk avoidance; being pro-active in addressing sustainability issues can prevent environmental liabilities
Because it is the right thing to do

Here are some questions for you:

Which of these reasons could have the greatest impact on our organization? How? Be Specific.
What unique or other reasons make sense for our organization?

Implementing a sustainability strategy can have a dramatic and positive economic impact to your organization. Sustainability is no longer just for larger organizations. In fact, it’s actually a great deal easier to implement in a small to mid-sized organization.

Tune in next week and we’ll share some examples of sustainability efforts that have had a major impact on the organizations that implemented a sustainability strategy.