Competitive Advantage Part 2

There are many proven reasons to implement a sustainability strategy. Here are some that you may find of value for your organization:
  • Improving your profitability (doing good things in order to do well)
  • Existing or impending regulations
  • Your customers are (or will be) demanding it
  • Your competition is doing it and they look better as a result
  • Improving your corporate image
  • Reflection of your moral organizational values
  • You’ve identified specific incentives and financial returns
  • It’s easier to recruit top talent who share your values
  • It’s where the world is going and you don’t want to be left behind
  • You’ve identified new revenue streams or new business opportunities
  • It gets you to think outside the box – to be innovative
  • It’s a logical extension of existing efforts (process improvement, employee involvement, operating efficiencies, etc.)
  • You have a greater understanding of environmental needs
  • Sincere concern for the future and our children
  • Personal experiences
  • Improving employee morale and loyalty
  • Risk avoidance; being pro-active in addressing sustainability issues can prevent environmental liabilities
  • Because it is the right thing to do
Here are some questions for you:
  • Which of these reasons could have the greatest impact on our organization? How? Be Specific.
  • What unique or other reasons make sense for our organization?
Implementing a sustainability strategy can have a dramatic and positive economic impact to your organization. Sustainability is no longer just for larger organizations. In fact, it’s actually a great deal easier to implement in a small to mid-sized organization.

Tune in next week and we’ll share some examples of sustainability efforts that have had a major impact on the organizations that implemented a sustainability strategy.



Leave a Reply