The Eccentric Entrepreneur

Why this book for entrepreneurs?

There are hundreds of books that have been written on the subject of entrepreneurship… why did Jerry write this one and why should you read it?

  • Are you thinking about going into business for yourself and have some concerns?
  • Are you currently an entrepreneur and are you 100% satisfied with the results you are achieving?
  • Have you achieved some success as a business owner, but find yourself struggling with growth (over-whelmed or under-whelmed)?

If you have asked these questions, this book is worth an investment of your time and here’s why:

  • Jerry Houston has brought something deeper to the discussion about this thing called entrepreneur… it is the human factor.
  • We’ll look at attitudes, yours and others, motivators and life positions that speak to who you are and how you approach your business.
  • We will discuss how people should behave; treat each other, and the need to have mutual benefit, respect and trust for all people, regardless of the level of the relationship.
  • We will demonstrate how practicing these ideas will build a long-term, sustainable organization that brings you not only success, but a joyful life through your work

Jerry’s journey as an entrepreneur

Join Jerry on this journey of truths about what it takes to be an eccentric entrepreneur. Discover how his own journey of 27+ years as an entrepreneur has provided important lessons to help you on your journey to living the life you want through the application of these important principles. Learn how the impact of your relationships with others will carry the business forward. In addition, there are many factors about your approach to managing your business that will be revealed. Our Thoughts to Ponder sections will give you an opportunity to pause, think about the topics of each chapter, and where you are in your own journey.

Jerry Houston is an eccentric entrepreneur. He has owned multiple businesses, held senior-level positions in eight companies throughout his career, and is a highly certified individual when it comes to the behavioral sciences….and he cares deeply about the success of others; the reason for writing this book.

So, what’s stopping you from achieving the success you want in a business of your own? Is it time to get started?

For more reading, take a look at these books written and/or recommended by our Partners!

The Courage of a Leader: How To Inspire, Engage and Get Extraordinary Results

In The Courage of a Leader, best-selling author, renowned speaker, and leadership development consultant Amy L. Riley teaches leaders how to step up, inspire, engage, and get extraordinary results.

As a leader in our world today, you’ve got opportunities, pressures, questions, and complexities coming at you from all directions. You have team members who want meaningful work to do. You have stakeholders who need you to consistently create value. You work in dynamic marketplaces with competitive pressure. You have peers with whom you share the company’s resources. These are important, complex, and competing demands. In this book, Riley covers how to powerfully and effectively lead in these stressful circumstances with courage and mastery.


Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

Conventional accounting uses the logical (albeit, flawed) formula: Sales – Expenses = Profit. The problem is, businesses are run by humans, and humans aren’t always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales – Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz’s Profit First system, readers will learn that:

· Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.
· A small, profitable business can be worth much more than a large business surviving on its top line.
· Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.

With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

Who Moved My Cheese?

A timeless business classic, Who Moved My Cheese? uses a simple parable to reveal profound truths about dealing with change so that you can enjoy less stress and more success in your work and in your life.

It would be all so easy if you had a map to the Maze.
If the same old routines worked.
If they’d just stop moving “The Cheese.”
But things keep changing…

Most people are fearful of change, both personal and professional, because they don’t have any control over how or when it happens to them. Since change happens either to the individual or by the individual, Dr. Spencer Johnson, the coauthor of the multimillion bestseller The One Minute Manager, uses a deceptively simple story to show that when it comes to living in a rapidly changing world, what matters most is your attitude.

Exploring a simple way to take the fear and anxiety out of managing the future, Who Moved My Cheese? can help you discover how to anticipate, acknowledge, and accept change in order to have a positive impact on your job, your relationships, and every aspect of your life.

The Secret of High Impact Leaders

Must-Read Practical Guide for Leaders who Want to Build an Engaged and Productive Team!

In today’s fast-paced world of competitive workplaces and turbulent economic conditions, many organizations are facing poor employee engagement and declining performance, and they are searching for effective methods that can help them become healthier and more productive. The key to success is building team leaders’ effectiveness.

“The Secret of High Impact Leaders” lays out proven ways for leaders to become capable of creating more engaged, productive, and connected teams, where members perform lively, confidently, and collaboratively to their full potential. The book shares research-based, essential human needs leaders must satisfy in their teams, a comprehensive framework on high-performance teams, core leadership principles, and five specific leadership actions to build a happy and productive team along with a wide variety of proven team development methods, practical tools, and real stories that will help anyone become a high impact leader.

If you want to strengthen your team engagement and performance, regardless of the level of experience (from experienced to a newly promoted leader), then this book is one you cannot afford to miss.

In this book, you will be able to:

  • Understand the members’ FUNDAMENTAL NEEDS leaders must satisfy to build an engaged team
  • Learn research-based, KEY SUCCESS FACTORS of high-performance teams
  • Identify what is currently preventing YOUR TEAM from performing optimally
  • Understand the top 5 PROVEN LEADERSHIP ACTIONS to create a high-performance team
  • Create specific ACTION PLANS to make your team HIGHLY ENGAGED AND PRODUCTIVE

Start benefiting yourself and your team with this book today.